When it comes to putting together a great team, experience is often high on the list of things you're looking for. Poppy Gustafsson, CEO of cybersecurity company Darktrace, believes that experience can be an overrated quality. "In the earliest days at Darktrace, we were brainstorming about how to reduce the length of our sales cycle. In those days, we were running a three month proof of value because that's what the rest of the industry did," Poppy Gustafsson explained to CNBC Make It. "From that point forward, we were able to reduce our sales cycle by two-thirds," said Gustafsson.

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Persons: Poppy Gustafsson, Gustafsson, that's, Poppy Gustafsson's Organizations: CNBC Locations: Darktrace